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A picture is worth a thousand words, but you gotta compress it!

It is said, “a picture is worth a thousand words”. But online, a picture can be worth a thousand kilobytes or more! Considering this, image optimization is the key, especially taking into account that many users will abandon a request if it doesn’t load within a few seconds. High bounce rates are unfavorable to online businesses, and […]

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3 effective ways to solicit customer feedback

Soliciting and acting upon customer feedback is essential for any business looking to provide users with the products they need.  Effective feedback mechanisms may even be more vital for Associations to maintain and grow there membership. Customer feedback affects your product roadmap and it’s also vital for measuring customer satisfaction among your current customers. Let […]

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My Association (or business) should maintain an active Blog?

A question often asked as to why an association should maintain an active blog? Maintaining an active blog for your business or association website brings endless opportunities for the success and further progress of your brand.  As the old saying goes, “Content is King.” Let’s discuss a few advantages to support our claim:   More […]

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7 Ways a Responsive Theme will Help your Organization.

According to WordPress over 60 million people have preferred WordPress as the platform for their websites. A major reason for its huge success and popularity is the feature of responsive themes. Responsive theme smoothly adjusts its layout centered on the screen size and resolution. It offers better readability and access on smaller screens by creating […]

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Mobile-friendly test

Having a website that supports mobile devices is requirement for a modern website to reach its widest audience.  The best way to have a mobile-friendly website in WordPress is to have a website built on a responsive theme.  These themes automatically adjust the website to be user friendly and readable without adjusting the screen size, and […]

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Sell products simply

WooCommerce is a powerful addition to your website offering a full-functioning online store that integrates with WordPress.  WooCommerce is the most popular platform for e-commerce and now represents 39% of all the online stores on the internet.  WooCommerce offers many functions to customize your store and be able to make domestic and international sales in an […]

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Dazzle your customers with pictures

Improve your website with images that attract clients to your message.  Today there is a wide variety of photo galleries to be able to highlight your services and products.  There are many gallery programs that can be added to the website which offer integration from a service like Flickr or Instagram, as well as sharing […]

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Easily Monitor Google Analytics to improve content

The Google Analytics WP Dashboard is built into the Dashboard in WordPress and offers a quick way to view the stats of how well your website is reaching others using your Google Analytics tracking code.  It offers a great way to keep up with the readership and specific uses of your website. Google Analytics WP […]

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Improve engagement with superior forms

We love to create forms that are “smart” and work for our client’s online business processes. We often use Gravity Forms, a very powerful plugin that offers flexible and customizable online forms for improved communications and data about your clients.  We encourage your to take advantage of the power of Gravity Forms to reach your customers on your […]

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Build your email list. Serve your customers.

Newsletters are so 20th century. You don’t have a newsletter for your business?  If not, it is probably because you don’t have the time or the content to publish one. Do you need one? Maybe not.  But… Business owners and association managers who have an opt-in email platform know the positive impact that building email lists, and sending […]