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It is said, “a picture is worth a thousand words”. But online, a picture can be worth a thousand kilobytes or more!

Considering this, image optimization is the key, especially taking into account that many users will abandon a request if it doesn’t load within a few seconds.

High bounce rates are unfavorable to online businesses, and as responsible web developers, it’s your job (or OUR JOB!)  to make sure that a website isn’t just loading but adding speed as a feature to the website.

If a developer isn’t careful about optimizing images correctly then they could easily add megabytes of data to their webpage. Image SEO starts with the file name; You need Google to know what the image is about without even looking at it, so use your focus keyword in the image file name.

Choosing the right image format plays a huge role in image optimization.  3 common formats are supported across the web: PNG, GIF, and JPEG.

Choose the Right Image Format.

As for images, the right format doesn’t quite exist; it depends on the type of image and how you want to use it.

Pick JPEG for larger photos or illustrations: it will give you good results in terms of colors and clarity with a comparatively small file size;

Use PNG if you want to keep background transparency;

Use WebP instead of JPEG and PNG, if you want both;

It will produce high-quality results with smaller file sizes. You can use tools like Squoosh to convert your image into WebP.

Use SVG for logos and icons. With the help of CSS or JavaScript, you can manage images in SVG format, for instance, resize them without losing quality.

After getting the right name and format, it’s time to resize and optimize your image!

Loading times are important for SEO.

The faster the site, the easier it is to visit and index a page. Images can have a big effect on loading times, especially when you upload a huge image then display it small.

Our WordPress installs help by automatically providing the image in multiple sizes after upload.

 

Wait, that doesn’t sound right?!  Aren’t more choices better?

When it comes to website actionable items, most of the time it is not.

The time and the effort it takes to make a decision, increases with the number of options.

“Hick’s law, or the Hick Hyman Law, is named after British and American psychologists William Edmund Hick and Ray Hyman. This law describes the time it takes for a person to decide as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.”

They say,

“When you need to simplify the complex process, use Hick’s law.”

Now the question arises, how can we get to use Hick’s law in our everyday routine matters?

 

Organize choices into sections

We can use Hick’s law to narrow down big volumes of information without overloading the user.

Instead of bombarding the customers with all the products and their features in one place, we can simplify them. To simplify, we must divide them into sections, and then into sub-sections.

 

This way, they won’t be confused due to multiple options. As often a customer gets to the website with a target in mind, but upon seeing so many options he gets distracted and loses focus. This leads to slow response time.

 

Avoid Murphy’s Law

Instead of believing in Murphy’s Law “Anything that can go wrong will go wrong”;

We must take measures, so we can get favorable results.

According to our customers’ feedback, reducing the number of perceived options on screen makes the interface more users friendly.

However, you must maintain the delicate balance between simplifying and oversimplifying. Breaking down choices to a series of too many small pieces can also cause the user to drop off before reaching the goal.

Highlighting is an additional way to use Hick’s Law. Make a few important options to stand out among the cluttered user interface to speed up the response times. The highlighted prominent area tends to grasp attention immediately.

 

Soliciting and acting upon customer feedback is essential for any business looking to provide users with the products they need.  Effective feedback mechanisms may even be more vital for Associations to maintain and grow there membership.

Customer feedback affects your product roadmap and it’s also vital for measuring customer satisfaction among your current customers.

Let us offer up 3 best ways you can solicit customers’ feedback.

 

Customer feedback surveys

Before you begin collecting feedback from customers, you need to make sure you have clearly defined why you are seeking feedback.

Creating a useful customer survey is a very tricky task. There are many potential questions you could be asking your customers, but you should follow a very careful approach.

Follow these instructions to craft a customer survey form:

• Ask only questions that will help you achieve your end goal
• Create simple, open-ended questions
• Must ask one question at a time
• Refrain from asking leading and loaded questions

 

Feedback Boxes

Do you have an organized process for getting feedback from your customers?

Your customers are always thinking of ways that your business could be better. Maybe parts of your website don’t quite offer them what they’re looking for or maybe they found something that is just not working.

They experience it and can guide you, but generally, with small issues, customers get annoyed and prefer to leave for the time being. If the problem persists, they may end up switching to another option that suits them.

However a small feed box at the corner of the page can get them to report that problem there and then, consequently, you can fix that issue and know more.

 

Google analytics

Most analytics products don’t quite tell us what each visitor is doing. That’s because they are built to track web sites as a whole, not your customers.

But when you use customer analytics, you will be able to see the activity of individual people. When we notice the activity of individuals, it’s much easier to identify the reason why certain results occur. You can then take measures to cater to the issues for better customer experience.

 

Conclusion

Collecting feedback from your customers regularly will lead you to build your business in the right direction.

Experiment with different methods and find the right combination for your business.